• Resorts World Birmingham

    Resorts World Birmingham is just across the road from the Genting Arena, a short walk from Birmingham International Train Station. You’ll find everything from dining and leisure to a little bit of shopping with a luxury Spa, cinema with IMAX, a wide range of places to eat and drink including favourites like Las Iguanas and TGI Friday’s, and outlet shops like Nike, Levi’s and Kurt Geiger.


  • The Ticket Factory

    The Ticket Factory is the official box office for the Genting Arena, Barclaycard Arena and the NEC. As one of the UK’s largest ticket agents, we sell tickets for a range of concerts, comedy, sporting events, exhibitions, theatre performances, festivals, visitor attractions and much more. To have a look at what’s on sale now, visit


  • Heineken

    Headquartered in Edinburgh, HEINEKEN employs around 2,000 people. In addition to being Britain’s leading cider and beer business, HEINEKEN owns around 1,100 pubs through its Star Pubs & Bars business. We are passionate about our cider and beer brands and the outstanding service that we offer to our customers. Our unrivalled portfolio of brands includes Foster's, Heineken®, Strongbow, Desperados, Kronenbourg1664, John Smith's and Bulmers backed by a full range of niche and specialty brands.


  • Logic

    Logic is a leading international e-cigarette brand whose Logic PRO device and capsules provide a quality smoking alternative to adult consumers in the growing UK e-cigarette sector.

    Logic is proud to be a partner of the Barclaycard Arena where it’s available to buy, as well as online at www.logicvapes.com and in thousands of stores nationwide.


  • Virgin Trains

    We're offering you an amazing 25% off Virgin Trains Advance tickets when you book through The Ticket Factory. Travel to the Genting Arena in style and speed – without the hassle of traffic jams and check-ins. You must show your event ticket along with your Virgin Train ticket when on board for your discount to be valid. 


  • Free Radio

    Broadcasting live across the West Midlands 24/7 playing the biggest pop songs from the last fifteen years. Let the Music Set you Free.


  • Coca Cola

    Coca‑Cola Great Britain is responsible for 19 brands and over 100 products in Great Britain. Led by Coca‑Cola, one of the world's most valuable and recognisable brands, our portfolio includes Fanta, Sprite, Dr Pepper, Oasis, glaceau vitaminwater, glaceau smartwater, Schweppes, 5 Alive, Lilt, Kia Ora and Powerade. For more information about Coca‑Cola in Great Britain, please visit our website at www.coca-cola.co.uk.   


  • Citroen

    Citroën is an international automotive brand with a full range of cars and light commercial vehicles at the heart of the mainstream market. Founded in 1919, Citroën has made its mark through its bold and creative approach to automotive design. These values are harnessed in the pursuit of well-being, with fresh solutions to the changing demands of customers in each era. Today, Citroën is reinventing itself with models such as New C3 and the New C3 Aircross compact SUV that place an emphasis on design, comfort and intelligent technology, bringing a breath of fresh air to the automotive landscape.