Our Partnership

The launch of Genting Arena marks an exciting partnership with Genting UK.

Situated on the NEC site in Birmingham; we’re the Arena you know and love, bringing you the very best in live music, sport, comedy and family entertainment.

A partnership with global leisure and entertainment business Genting Group, announced in 2015 saw a new era for the Arena, formerly known as the LG Arena. Bringing together an exciting combination of entertainment know-how and expertise in the global leisure market, the partnership is set to secure our reputation as one of the world’s top entertainment venues.

With you, the customer, at the heart of everything we do we strive to get you closer to the action bring you the very best artists, acts and events right here in the heart of the UK.